Helping You Promote Walking to School, Cycling and Road Safety

01536 526461

Social Objectives

1.  To promote safe, active, sustainable everyday travel for children.

2. To promote the social enterprise and co-operative business models.

Our Aims

Our approach is to change hearts and minds with positive actions, practical information and effective resources enabling and encouraging more children to walk, scoot or cycle safely to school.

dark-box-in-use
1. To develop and provide useful, relevant, practical information for teachers, parents and school travel professionals about safe, active, sustainable travel for children.

Things We've Done:

  • Published information online and in print on walk to school initiatives such as the Walking Bus, Park & Stride, along with tips for success.
  • Held workshops at local schools and with school travel professionals to develop 'be safe be seen' teaching ideas which have been published on our website.

Some of Our Plans:

  • To work with more local schools to develop more educational resources.
  • To continue to develop our blog posts, twitter updates and website content to become an essential resource for those who share our aims.
reflector-shop-pack
2. To provide quality products that support initiatives related to promoting walking, cycling, scooting and road safety.

Things We've Done:

  • Developed a range of over 100 products, including unique and innovative specialist packs for schools, to support our aims.
  • Helped schools promote 'be safe be seen' even when short of budget by developing our Reflector Shop Starter Pack - enabling pupils to set up their own reflector stall and sell at pocket-money prices.

Some of Our Plans:

  • To continue to review our product range and liaise with customers to ensure the range will meet their future needs.
Lance from Brightkidz presenting Modeshift award, London Transport Museum
3. To work with other professionals and organisations in the field to promote related campaigns, resources and activities.

Things We've Done:

  • Presented at conferences eg Institute of Road Safety Officers Conference (University of Holloway, London).
  • Partnered with local authorities to promote walking buses to schools (eg Hackney) and 'be safe be seen' to local schools (in partnership with Northants Casualty Reduction Partnership).

Some of Our Plans:

  • To expand our blog with more guest posts from related organisations, enabling us to build it up into a valuable resource.
  • To continue our partnership with Modeshift, sponsoring awards both within the profession and for schools such as the STARS school travel awards scheme.
  • To develop further partnerships with those working in the field.
High vis waistcoat and snapbands custom printed for the Co-operative Group
4. To help businesses to engage with schools and support safe, active, sustainable travel for children.

Things We've Done:

  • Worked with The Co-operative Group for eight years to provide resources for their UK-wide Walking Bus initiative.
  • Developed our Bright Footsteps scheme to highlight the benefits and need for businesses to support schools and safe, active, sustainable travel initiatives.

Some of Our Plans:

  • To continue to develop and promote our Bright Footsteps scheme to engage businesses.
who knew brightkidz poster for social enterprise day
5. To promote Brightkidz as a social enterprise and co-operative and promote these as good ways of doing business.

Things We've Done:

  • Attended Co-operative Congress events - we enjoyed networking with other co-ops, learning from them and sharing ideas.
  • Took part in Social Enterprise Day 'Who Knew' action to highlight range and diversity of social enterprises.

Some of Our Plans:

  • Come and meet us! We are due to take part in The Exchange (exhibiting and speaking) to promote Co-operatives and mission-led business at Greenbelt Festival August 2017.
  • Look out for our forthcoming blog on social enterprises working in sustainable travel and road safety.