Our Vision and Mission

Our Vision:

The Brightkidz vision is for children to grow up with walking or cycling as their natural choice for everyday journeys and for them to become safe, confident, independent users of active, sustainable ways of travelling.

Our Mission:

Brightkidz is a social enterprise promoting safe, active, sustainable everyday travel for children.

We love what we do – providing information and quality resources for schools, local authorities, businesses and parents to support walk-to-school, cycling and road safety initiatives. Our specialities are helping children to ‘be bright’ with our unique range of fluorescent, reflective products and providing indepth, practical information for parents and teachers about walk-to-school schemes such as the walking bus.

As a common ownership co-operative and social enterprise, all profits from sales are ploughed back to support our aims. Commercial success is essential as it enables us to be financially self-sustaining but our main focus is on our social goals.

We have a strong team ethos and enjoy working with external partners. Our core team is small which means our customers always get a friendly, personal level of service.

Brightkidz has been established for over a decade and we will continue to build on our knowledge and experience to provide the best and most relevant product and information resources we can.