Road Safety

Teaching children road safety from a really young age and practising it with them will help them to be safe, independent and confident on their travels.

It is important to get the balance right when teaching about dangers and risk. Children need to understand dangers and how they can avoid them but they also mustn’t be made too fearful to go out. After all, staying inactive carries a greater risk in the long term.

Looking Back:

Remember Tufty?

Tufty Record

Tufty the Squirrel was a well-known road safety character in the 1970s.

Related Products

For Road Safety Education

Road Safety Circle Stickers (525)


Campaign Events

High Vis Child Waistcoat