WOW stands for Walk on Wednesdays or Walk Once a Week and is a way to encourage pupils and parents who usually come by car to regularly walk once a week.

How Does it Work?

  • Pupils who walk to school at least once a week on a WOW day, for a month earn a reward.
  • Any school can run a WOW scheme – they just need to make sure a record is kept of pupils who walk on WOW days. Those who walk every WOW day each month receive a reward such as a badge, pencil or other goodie.
  • Living Streets charity who run the national Walk to School campaign have been developing and promoting their WOW scheme. They have a range of resources to support this scheme including classroom charts, badges and downloadable resources.

Why this is a Good Idea

  • Getting people to break their drive-to-school habit can be easier if you can persuade them to walk just once a week, rather then trying to persuade them to walk every day.
  • This is a year round challenge – not just for a special week or month.
  • Any school can take part using their own resources or they can purchase special badges from Living Streets.


  • Although it is not getting pupils walking every day, hopefully this will give them the chance to feel the benefits of walking so they are then encouraged to walk every day.
  • If Wednesdays aren’t suitable for your school, try another day for ‘Walk Once a Week’ or try a ‘Footsteps Friday’.
  • You have to pay for the badges, however in England the Sports Premium funding can be used to fund this (and many other) walk to school schemes.

Setting Up WOW

  • Contact Living Streets for more information.
  • If you want to start on a smaller scale, buy your own incentives as rewards and set up a monitoring system for registration time on WOW days.
  • WOW counts towards Modeshift STARS accreditation.

Initiative Tip:


If you school takes part in WOW it counts towards your STARS accreditation

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