We at Brightkidz are totally committed to protecting your privacy. We comply with the principles of the UK Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 subsequently incorporating the EU Cookie Regulations of May 2011. We conform with the EU General Data Protection Regulation from 25 May 2018.
We collect information about you in order to process your order and to tailor your visit to our website to be as relevant to you as possible. That information will only be shared with other parties that are involved in the fulfilment of your order.
The information we hold may include:
Phone number (for delivery issues)
Other information necessary for processing your order (we will advise you)
This data will be held in accordance with our internal security policy. If we propose to send your data outside the European Economic Area (EEA) we will seek your consent first.
We will never collect sensitive information about you without your agreement. You have a right to ask for a copy of the information which we are holding on you and we will provide this. We will delete information or correct any inaccuracies for no charge as soon as you make the request.
Data will only be released to third parties (e.g. the police) on request where there is a legal requirement for us to do so.
Cookies – what they are and how we use them
Cookies are small text files that our website and sometimes emails place in your computer to ensure that your experience of our offerings is as effective as possible. They remember any options you have chosen for example and your password or particular interests. They also enable us to track visitors’ usage of our site so that we can continuously improve it. There’s nothing mysterious about them and they do not collect personal data.
Like pretty much all website owners we have always operated cookies and visitors have had the benefit of using them. EU regulations now require us to inform you of what they are and give you the option to prohibit them if you wish.
We’re using the word ‘cookies‘ here to include things like ‘web beacons’ and ‘Flash cookies’ which serve similar functions. ‘Your computer’ includes anything connected to the internet including laptops, office machines, tablets, mobile phones and so on.
Necessary – without these our website will not function correctly.
Helpful – to us and to you. We monitor visitor activity on our website (without collecting any data on you) so that we can improve the site structure, page routing options and processing systems to help all visitors. These cookies also help us to guide you to pages likely to be of most interest to you.
Personal – for your benefit. These cookies remember your password and other preferences and can allow you to link onwards to watch a video or join in an online conversation.
On emails. We may use web beacons to check whether our emails are actually opened and whether any links in them are clicked on. That way we learn not to send you junk. If you choose plain text to download instead of HTML the web beacon is eliminated. And all our emails also give you a total opt-out procedure.
The above has been a simple introduction to cookies, what they are and why we use them. For more information try www.allaboutcookies.org.
Rather than listing data on all the cookies we use or may use in the future you will almost certainly find it quicker and easier to set your web browser to control cookie usage on all the sites you visit. If you have a very old browser you may need to bring it up to date to use effective cookie controls.
Brightkidz do not disclose buyers’ information to third parties other than when order details are processed as part of the order fulfilment. In this case, the third party will not disclose any of the details to any other third party.
Data collected by the Brightkidz shopping site is used to:
Take and fulfill customer orders
Administer and enhance the site and service
Issue a unique identifier (e.g. customer login)
Monitor customer account status beyond that required for individual purchases
Only disclose information to third-parties for goods delivery purposes