Privacy Policy

Privacy Policy

We at Brightkidz are committed to respecting your privacy and protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Important Information and Who We Are

This privacy policy aims to give you information on how Brightkidz collects and processes your personal data through your use of this website, including any data you may provide through this website when you purchase a product from us. This website is not intended for children and we do not knowingly collect or otherwise process personal data relating to children.


Safe Kids Walking Ltd (trading as Brightkidz) is the data controller and responsible for your personal data (referred to as “we”, “us” or “our” in this privacy policy).

Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

Full name of legal entity: Safe Kids Walking Ltd (trading as Brightkidz)

Email address:

Postal address:

Unit 7
Grange Road Industrial Units
Grange  Road
NN14 1AL
United Kingdom

Telephone number: 01536 903400

Changes to the Privacy Policy and your duty to inform us of any changes

We keep our privacy policy under regular review. This version was last updated on 9 October 2019. We may amend this policy from time to time, to reflect how we are processing your data.

If we make significant changes to this policy, we will make that clear on the Brightkidz website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use our site.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

What information we collect about you and how we use it

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect information about you in order to process your order and to tailor your visit to our website to be as relevant to you as possible. The information will collect about you will only be shared with other parties that are involved specifically in the fulfilment of your order and only to the extent that such information is necessary to fulfil your order.

More specifically, we will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests – in managing our business to allow us to provide you with products and service in the most secure and appropriate way e.g. to transfer your data to delivery partners.
  • Where we need to comply with a legal obligation.
    Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

We have set out below a description of the different types of personal data we collect about you and the ways we would use or otherwise process your personal data, along with the legal basis for such use

Your name and contact details

Such information would include:

  • Your name, Address, Phone number
  • Financial data (including payment card details), Email address
  • Profile Data includes your username and password, purchases or orders made by you and your feedback
How we use your name & contact details Why?
Take and fulfil customer orders We’ve got to do this to perform our contract with you
Create customer accounts and issue log in details We have a legitimate interest in efficiently dealing with the ordering process
Send you service messages by e-mail or phone, such as order updates We’ve got to do this to perform our contract with you (so you know how your order is progressing)
Sending you information by email, SMS, or post, about our new products and services including through our Newsletter service To keep you up to date. We only send this with your permission

Your contact history with us

Such information would include:

  • What you’ve said to us — for example, over the phone or email.
How we use your contact history Why?
Provide customer service and support We’ve got to do this to perform our contract with you and to provide you with good and accurate customer service

Purchase history and saved items

We collect and process information known as transaction data and such information would include:

  • details about payments to and from you; and

  • other details of products and services you have purchased from us

We also collect data known as usage data and such information includes information about how you use our website, products and services.

How we use your purchase history and saved items Why?
Sale of products We’ve got to do this to perform our contract with you (to allow you to use the online shopping basket function)
Provide customer service and support, and handle returns We’ve got to do this to perform our contract with you

We may also collect technical data which includes internet protocol (IP) address, your login data, browser type and version and other technology on the devices you use to access our website. Further information on this is set out in our Cookie Policy here.

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.

We may also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our website, and developing new products and services.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. However, we share your data with the following parties as an essential part of being able to provide our services to you, as set out below:

  • Companies that do things to get your purchases to you, such as payment service providers (e.g. Stripe), payment card issuers (such as Visa, Mastercard and American Express), warehouses, order packers, and delivery companies and companies that manage our website for us.
  • Professional service providers, such as website hosts, who help us run our business.
  • Law enforcement agencies, governmental bodies and insurers where we are required to do so to comply with our legal obligations, to exercise our legal rights, for the prevention, detection and investigation of crime and for the protection of our employees and customers.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.


We may use your contact and profile information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased products from us and you have not opted out of receiving that marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

International transfers

Some of our external third parties (for example the company that manages our website for us) have operations outside the European Economic Area (EEA) so their processing of your personal data may involve a transfer of data outside the EEA. We can provide further information about this on request.

Data security

We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Our security measures include:

  • password protection of our computers and devices
  • internal policies setting out our data security approach
  • training for employees

A third party “Zoho” manages our databases. Please get in touch if you require any further information on this.

We have put in place internal procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long do we keep your data?

We will not hold your data for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is six years.

Third party links

This website may include links to third-party websites, plug-ins and applications (such as Stripe, our third party payment processor). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Your rights include:

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you wish to exercise any of the rights set out above, please contact us.

There is more information on these rights on the Information Commissioners website:

No fee usually required for data access requests

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you to access your data

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond to data access requests

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.