Helping You Promote Walking to School, Cycling and Road Safety

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Why High Vis for Children?

Schoolchildren in the UK often have to wear very dark uniforms and dark coats, as they make their way to and from school every day. Whether they are walking, cycling or just crossing the road after being dropped off in a car, it can be hard to see our darkly clad children especially on misty, rainy mornings and again when daylight is fading. Some coats, bags or shoes may feature small reflective trims which help with visibility after dark, but this is not enough for daytime (and when twilight is approaching) when fluorescent colours are needed to improve visibility.

Look round any busy town centre or large event and you will be able to spot people wearing bright yellow or orange jackets as they go about their work; police officers, builders, lorry drivers, postal workers, supermarket trolley collectors, event marshals and so on. High visibility clothing has become part of our culture and is one way to help protect ourselves against increasing traffic.

More and more cyclists, runners, horseriders and bikers are getting kitted out in neon colours with reflective trims so they can be more easily seen by drivers whatever the conditions and whatever the time of day. Ultimate responsibility must lie with drivers to look out and pay attention, however other road users are taking responsibility for their own safety by using high vis to 'be safe be seen'.

In many European countries including France and Spain it is now a legal requirement to carry a high visibility waistcoat for every occupant in your vehicle in case of breakdown. In France anyone walking or cycling at night along an unlit road is obliged by law to wear a high vis waistcoat. Designer Karl Lagerfeld appeared in an advert for the French change in law regarding high vis waistcoats with the line: 'It's yellow, it's ugly, it doesn't go with anything, but it can save lives'.

Many adults are keeping themselves bright - but what about our children?  It's only fair to offer our children the same safety measures many of us take as adults - by helping them to be brighter.

You may think 'be safe be seen' is just about wearing a yellow high vis jacket.  This is a low-cost, effective solution which is ideal when children are walking in the more vulnerable traffic situations. High vis waistcoats are available in child sizes and are particularly popular nowadays with schools as they also help with group monitoring on trips.

However not every child wants to wear a high vis jacket on the way to and from school every day; here at Brightkidz we feel it's important to make other choices available to suit different tastes and needs, and to encourage and enable more children to 'be safe be seen'.

  • Children who are visible to drivers and are 'road safety aware' will be safer pedestrians and cyclists, and will grow up understanding the need to take some responsibility for their own safety.
  • Fluorescent colours help you to be seen in daytime and near dusk (especially when the weather's not so good).
  • Reflective materials help you to be seen after dark, when a car headlight shines on them and bounces back to the driver.
  • There are many ways to 'high vis' your child and a wide choice of products; bags, hats, snapbands, sashes, stickers and badges - not just yellow reflective vests!
  • Choose from different vibrant colours: pink, green, yellow or orange and find something to suit your child's taste
  • Find out: How to Encourage Children to be Bright.
  • Find out: How Does High Vis Work?